Berlin, 29 May 2009 – From 29 May, fans of Berlin will have a new locality as part of a cooperation between Metaversum and the beBerlin city advertising campaign. The virtual beBerlin citystore is a place to get together with other Berlin fans, join in on the debate, and find new friends from all around the world. A broad spectrum of Berlin events will be on offer, from exhibitions to round table discussions. Visitors, tourists, and Berlin residents will also find some great gift ideas with a Berlin flair. Twinity will be celebrating the opening of the beBerlin citystore with all Twinity members at 6pm (CET) on 29 May in the Rochstraße in virtual Berlin.
“The cooperation with Metaversum gives us the chance to expand our be Berlin campaign into virtual Berlin and thereby communicate our message to an international community. For us, the Twinity platform is an important communication channel through which to spread our message,” commented Michael Sodar, be Berlin campaign manager with Berlin Partner GmbH.
Dr. Mirko Caspar, CMO of Metaversum GmbH, added, “Our virtual Berlin conveys a positive image of the capital in the same way as the be Berlin campaign. And just as the citystore offers every visitor a space for communication and interaction as part of a creative community, Twinity is the ideal platform for users from all over the world, who wish to help style virtual Berlin with creative messages and special events.”
The virtual world Twinity is currently in public Beta. You can register for free membership at www.twinity.com and begin exploring the world today.
The Berlin Senate launched the beBerlin city advertising campaign in the spring of 2008. The campaign’s goal is to strengthen Berlin’s positive image and to showcase the city on a national and international level – as a great place to live and do business, as well as an exciting tourist destination for the many tourists that flock to Berlin each year. The result was an unadorned and honest portrait of the city and its residents. You can find out more at http://www.be.berlin.de.
Download the press release as PDF here: English version /German version